Digital Strategy for Progressive Change

With a decade of experience at the crossroads of labor and digital strategy, I have been instrumental in revolutionizing how labor movements communicate and mobilize. My approach integrates Saul Alinsky's tactical insights with contemporary digital tactics, turning every campaign into a dynamic force for social change. Recently, I have also collaborated with major non-profits, advocacy organizations, and labor unions to refine their broadcast mobile messaging strategies, significantly enhancing their outreach and impact.

What I Do:

  • Strategic Campaign Innovation: My strategies disrupt traditional campaigning with political satire and precise tactics that unsettle the opposition and secure victories. By enhancing traditional direct action with digital tools, I've compelled opponents into concessions and driven progressive agendas forward.

  • Training and Leadership Development: I have a strong record of training leaders and boosting member activism through integrated digital platforms. My designs and communication systems engage and inspire, turning passive supporters into active campaigners.

  • Creative Digital Design: I harness the power of visual communication to articulate political dissent and mobilize support effectively across digital platforms, ensuring our messages resonate and inspire action.

  • Advanced CRM and Communications Systems: I build customized communication systems using sophisticated CRM tools that unify messaging across various channels. My expertise with platforms like Action Network, MailChimp, and Mobile Commons ensures our campaigns achieve maximum reach and impact.

  • Hyper-Targeted Advertising: Utilizing advanced targeting on digital platforms like Facebook, Twitter, Instagram, and Spotify, I tailor messages for specific demographics, connecting deeply with individuals from diverse backgrounds to strengthen our campaigns.

  • Robust Multi-Channel Communication: As a seasoned union organizer and digital strategist, I've developed and implemented robust multi-channel communication systems, enhancing our social media presence and engaging tens of thousands of activists. My current role involves leveraging mobile messaging tools (SMS/MMS/RCS) to boost political engagement, combat anti-worker legislation, and significantly enhance fundraising efforts for nonprofits.

Commitment to Empowerment:

Driven by a passion to empower workers and advance their rights, my work aims to not only win campaigns but to transform the landscape of labor advocacy. Every campaign is an opportunity to challenge the status quo and advance our movement, using digital innovation to connect, inspire, and achieve lasting change.