About Me

I am Mark Maldonado, a seasoned digital strategist with over a decade of dedicated service to labor unions and social justice organizations. Currently, I am the Advocacy Team Manager for Upland Mobile Commons, where I spearhead mobile and social media campaigns for internationally recognized labor unions including AFSCME, UAW, SEIU, Unite Here and some of the largest advocacy organizations/non profits. Managing a portfolio valued over $10 million, I enhance digital engagement across various platforms such as Facebook, Twitter/X, Instagram, Threads, and TikTok. My approach to strategic content creation and rigorous analysis of digital metrics has significantly boosted campaign outcomes, establishing me as a leader in digital mobilization.

Before my current role, I served as the Senior Digital Strategist at the Texas AFL-CIO, where I revolutionized the organization’s digital strategies. My innovative approach greatly enhanced our online presence and member interaction, integrating cutting-edge digital tools with traditional field campaigns. This led to a notable increase in voter turnout and member mobilization. I am passionate about education and have trained over 2,000 local leaders in digital best practices, dramatically expanding our organization's outreach and impact.

Earlier in my career, I was a union organizer at the Texas State Teachers Association/NEA. In this role, I led digital media organizing efforts, promoting teacher union activism through innovative digital strategies. I developed and implemented targeted social media campaigns and digital communications that significantly improved our local campaign operations and engagement. I also directed extensive training programs, enhancing the digital capabilities of members for political advocacy and community outreach.

I began my professional journey at Xerox Services and Solutions, where I utilized Salesforce CRM to prospect daily and grow new business relationships. My strategic pitches and marketing strategies for enterprise launches leveraged a broad array of technologies and social media platforms, achieving major global account wins and establishing my foundation in digital strategy.

I hold a Juris Doctorate from the University of Georgia School of Law and a BA in Political Science from Texas A&M University. My expertise spans social media advertising, digital political campaigns, community outreach, and online mobilization. I am proficient with broadcast and P2P mobile messaging,CRM systems, social listening tools, graphic design applications such as Adobe and Canva, and am skilled in email engagement and copywriting.

As a professional committed to promoting economic fairness and social justice, I continue to lead by example, using digital platforms to empower voices in the labor movement and beyond. My dedication to advancing the cause of workers and my innovative digital strategies make me a vital asset to any organization aiming to make a significant social impact.